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According to Michael Hyatt, the best time to build a platform is five years before you need it. And yet, if you had told me in 2003 that in five years I would launch a successful goat milk soap business and that I would be reaching thousands of people I would have laughed at you. Back then, I had no idea that building a platform would be useful to me.
So what about you? Do you need to start building a platform? Do you have any idea where you’ll be in five years and what you’ll be doing?
Unless you have a crystal ball, the answer is no.
And because you can’t forsee the future, you should consider building a platform now. If you’re not sure what I mean when I use the term “platform”, listen to this podcast episode where I interview Michael Hyatt, author of the best selling book, Platform.
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